11 Tips to Create Compelling and Engaging Content on Instagram

If you are a marketer, you already know that the traditional methods of advertising have started to become less effective in comparison to what it used to be earlier.

According to www.contentmarketinginstitute.com, mobile advertisements are not liked by almost 70% of smartphone users.

Therefore, it is crucial that you think about unique and new ways of effectively highlighting your business offerings to your potential audience. Instagram is definitely a good option and the reason behind this is that the audience on this platform is constantly growing. However, in order to make your brand grain recognition, it is crucial that you upload engaging and unique content, so that people start showing interest in your brand.

Consider the list of tips that have been mentioned below for creating engaging content.

Leverage content generated by users

An ideal way of achieving a great engagement as well as reach is by creating content, which will encourage the viewers to such an extent that they end up creating their own unique posts, which will feature your service or product or a message. This is going to happen only if they find your products useful. As soon as any user posts an image or any visual content that features your business offerings, you can leverage the content and use it on your Instagram profile.

When other potential customers notice that people are giving good reviews about your business, they will be interested in trying your products out as well. Leveraging user-generated content is definitely one of the best ideas that will not only help you to draw attention but will also improve the image of your brand.

Create contests

Irrespective of how old you are, you will never be able to say no to a contest that is going to offer a prize. The similar thing is going to happen when you are posting a contest for your followers, irrespective of whether they are your customers or not. When your followers come to know that the contest involves receiving products, they will definitely be interested in participating in the contest. This is going to be powerful when you start incorporating content created by your users only.

Make use of a particular hashtag, which is going to encapsulate the message. This should be capable of capturing the attention of your followers and compel them to participate in the contest. This is also a great idea for creating interesting content that will intrigue the interest of the followers. You can also purchase real likes from websites like stormlikes to make more people participate in your contests.

Show how your products can be used

Another unique and amazing way of creating good content is by showing how your products can be used. This is going to be even more effective when you or your team members are responsible for showing exactly how you use the products. Customers are constantly interested in receiving ideas and understanding how the products can be used in their daily lives. They are going to be even more interested in your brand when they see that you as the owner or your team members are using the products.

Tell a story

Making a story with your item draws in buyers and makes a convincing explanation behind them to tap on your site and begin shopping. This methodology works for basically any item class. For instance, philanthropy: water utilizes narrating to portray the networks profiting by its perfect water activities around the globe. This Instagram post demonstrates a network in Malawi that currently has clean water in view of the not-for-profit’s task.

Being open and recounting to your image story is a decent method to assemble your online network. Posting pictures mirroring your in the background work outlines your qualities. In particular, it gives an approach to purchasers to all the more likely comprehend your organization and to associate with your item.

Decide The Best Performing Content

Instagram is about visual motivation yet a picture is an umbrella term that should be limited with regards to Instagram. Offer pictures that improve your visual nearness and uncover your image utility. Keep up a story design through your pictures to such an extent that it turns into your mark over some undefined time frame.

Kinds of substance to share on Instagram:

Offer your organization esteems and convictions. Post your work environment photographs. Give your group of spectators a chance to associate with you and not simply your item or administration. Enable your organization workers to share their point of view in the interest of your image or business. Offer photographs of individuals utilizing your item. Make an effort not to utilize Common Creatives or Google pictures. It’s constantly prescribed to post unique photos. Play with your item. Be inventive and investigate the various manners by which your item could be captured. Use recordings and Instagram Stories to upgrade your visual sharing.

Direction Attention With A Big Idea And A Theme

When utilizing Instagram for business, your true objective is to influence your crowd to do some activity. Utilize a typical topic that ties the various pictures on your profile. Here’s the way Kitkat, a renowned chocolate brand, fabricates its locale on Instagram. Maybe a couple of its posts are heavenly to such an extent that it’d actually cause you to recoil for a break. Also, shockingly, by the day’s end that is the thing that we need; to modify the conduct of our group of spectators by actuating activity. Give a subject to your substance on Instagram for Business Curiously, every one of their posts have a steady topic, shading plan and you infrequently miss on that chocolate finger. Other than that, the focal thought in every one of the pictures continues as before the advantage of a break with Kitkat.

Get familiar with The Art Of Hashtags

Hashtag is basically the method for labeling your photos on Instagram and accordingly associating it to the pool of different photographs officially existing under that Tag. It is much similar to circulating your picture among various client base, past your group of spectators on Instagram. It is a magnificent method to utilize Instagram for Business and connect with your intended interest group.

Run Promotion Campaigns And Contests

One route for Businesses to acquire group of spectators on Instagram is to run limited time crusades with Hashtags or photograph challenges requesting that your crowd offer pictures applicable to your image. Facilitating such challenges, move your group of spectators to take an interest and interface with your image. This likewise presents your image in the networks of your supporters. Sharpie does that truly well. They make a crusade around one of the prevalent Hashtag #Iloveyou to interface with group of spectators past their own devotees. With extraordinary visuals and delayed utilization of this Hashtag, they had the option to get better commitment, more remarks and top choices. Advancement Campaigns on Instagram for Business Subsequently, utilizing an inclining or a mainstream Hashtag to shape your advancement crusade can motivate individuals to discuss you, in this manner assembling a superior reaction.

Concentrate On User Generated Content

UGC represents User Generated Content. It is one of the best approaches to produce buzz about your image on Instagram and other online life stages. In straightforward words, User Generated Content is when clients of a specific brand share its substance with or without consolation from the brand themselves. This system works proficiently for enormous and entrenched brands, notwithstanding, on the off chance that you are as yet attempting to build up your image on the web, at that point clients would not make content about you with no motivator or consolation. Along these lines, you should run a challenge or limited time occasion where clients would receive something as an end-result of making and sharing substance for your image.

Keep up Posting Time And Frequency

On the off chance that you are utilizing Instagram for Business, it is essential to post reliably. Sending stations now and again when your crowd is most dynamic can enable your business to interface better. Burrito Principle of Content Publishing, given by Darian Rodriguez Heyman, organizer of Nonprofit Boot Camp says the best time to post via web-based networking media is during their vacation when they are well on the way to be dynamic via web-based networking media.

Consider Instagram As A Source Of Micro Blogging

Moving in the realm of handy solutions and ready made content, Instagram is picking pattern as a road to micro blogging where you can pour your item story in not in excess of 2,200 characters. This consolidated type of blogging is an extraordinary method to show your item alongside a visual component.


It is not difficult to create engaging content on Instagram. Make sure that you are following the three tips that have been mentioned above so that you do not run out of unique ideas.

Author Bio

Ariya Stark is the owner of a fashion brand, and she has admitted to using her social media profiles for gaining website traffic.