Search engine optimization (SEO) is the game changer in digital marketing.
It has highs and lows, but the need to apply its theories into practice is what brings value to the business. It will bring the results closer to people who need it. It will direct the right people and the business flow. It will prioritize the company’s relevant statements. Last but not the least, it will open a new arena for the enterprise
Worldwide exposure at the fingertips.
SEO isn’t an alternative to traditional marketing. It’s a necessity – a complement to content and social media marketing. That’s why an SEO company is valuable to the business.
It is the key to reach target conversions, and when executed successfully, SEO can change the course of marketing. It can boost sales and help the company gain influence or partnership beneficial to the operations. It may seem unlikely, but the Internet is a huge arena with back doors and alleys running on algorithms and bots.
Through all these, how exactly does SEO alter businesses and their strategies?
1. SEO Bloats And Deflates The Company’s Expenses.
The figures will come rolling, but it will take time. SEO isn’t a magical code that automatically brings the company’s website to new heights. SEO will involve hard work. Some of the techniques like in White Hat SEO are manual. It requires time and skill to maneuver and figure out the process, rules, and update.
Thus, people who will handle the job must know and understand it.
Next, some tools aren’t free or readily accessible. Social media allows free sign up but using it for business isn’t. Accounts tailored for business activities include features that aren’t available to ordinary accounts. Some offer a one-time payment while others require a monthly or annual fee. The same is true with SEO software although there are tools available on the web. People who have experience in SEO will know which tools are efficient and effective without using sketchy methods of Black Hat.
Creating a website also incurs a cost for the business because it needs to have its domain. The company can subscribe to free hosting, but it will give the impression of being unprofessional. Owning a website also seals the deal for being on the Internet. It shows the company takes its brand and clients seriously and it is up for business. After setting the website, it’s important to consider the people who will work on its development and design. It will be a requirement to hire and keep these people who will do the job.
2. SEO Extends The Market Reach.
A company with an online presence will have a wider consumer base. Being online allows the company to introduce the brand, products, and services to various audiences worldwide which a physical store cannot provide.
Catering To Online Markets
However, catering to an online market can pose challenges. The business has to account for the different traits of online and offline shoppers. They differ in personalities and habits which influence transactions and sales. Customers online can be flaky because they are wary of the validity of the product or service. There are also potential clients who may not be aware of what the company offers because they don’t have ways to access the website.
Aside from that, the Internet is also a hundred times larger than community mall. There are thousands of items and services posted on the web that can entice customers. It is easy to be distracted with other stuff posted online. It is leverage for a business if their website, specifically the content, is optimized. Building a comprehensive digital marketing plan will cover this aspect.
3. SEO Values The Company’s Words.
A press release now includes being on the Internet. If a thing, person or event isn’t on the web, it won’t be as valuable to the audience. The press release can include any of the media formats. But when it comes to SEO, it’s all about the words.
Search engines scan the websites for information using the words contained in it. If the user’s query isn’t a part of the content, the site won’t appear in the index or list of results. That is why a big chunk of SEO revolves around keywords. The process makes content marketing another thing to include when discussing marketing strategies.
Content marketing is a component of digital marketing that fuels SEO. Content is what powers and enables SEO to do its job. It uses the keywords deduced from SEO data. It fulfills the technicalities and requirements of the search engine’s algorithm. Search engines recognize content with perfectly-utilized keywords by marking it as a reliable source in its index.
Nevertheless, producing content isn’t a one-time thing. It’s a continuous process. Fresh and updated content is more likely to rank in the search engine results page (SERP).
4. SEO Requires An Adventure.
Browsing the Internet is a stationary affair yet what makes it work is the unending visuals it provides. Users react based on what they see on screen.
Websites can’t offer the experience of being in a store. They can’t provide the feeling, scent, and taste of the things or services on the images. They can only creep into people’s subconsciousness. Hence, providing a unique experience to visitors of the site should be taken to account. An exciting content in the form of videos or 360 view, reviews and testimonials bring the user closer to the moment. On the other hand, using emotional and thought-provoking verses engage their feelings.
There is also delayed gratification when shopping online. Unlike in a physical store, items aren’t readily available and will take few days before they get delivered. Allowing customers to become a part of a community focused on an endeavor or goal encourages a sense of belongingness. It will extend their patience and make them forget of the distance or waiting time. Customers appreciate a business that provides warmth and unforgettable yet great encounters.
5. SEO Directs People And Companies.
When used responsibly, SEO can generate traffic and leads to the website. Posting plenty of random ads and keyword stuffing will seem like spamming and irk site visitors. Redirecting the website is another SEO technique. Forgetting to redirect after a site redesign or HTTP to HTTPS switching can impact the business because of declines in SERP ranking.
If the company works with an SEO company to fulfill their goals and objectives, it’s important for both parties to have access to the database, campaign and account details. Both sides will be aware of the website’s standing which helps when devising the marketing plan. Some methods can penalize a site. If the contributing parties are not aware of the ways that can penalize a site, they may end up depressing the rankings further and pose a negative image to the company.
6. SEO Delivers Results.
The company provides the results yet without SEO; it will not be carried out. The tactics in SEO is what creates and pushes the results to those who need it. Users consult search engines to look for answers. If the content on the website is not optimized for success, there is a low chance that people will ever find the solutions the company offers. Think of SEO as the mailman or the missing link that brings the company closer to millions of unknown faces who needs the thing you have.
7. SEO Provides Connections
A popular SEO technique is reaching out to other blogs for guest posts. It’s not just random blogs; it has to be a blog with a high page authority and domain authority. Of course, these blogs have owners or webmasters that receive hundreds of emails each day on pitching an article. Reaching out to blog owners would not be the case if it wasn’t for SEO.
Getting the approval of the webmaster requires establishing rapport. It’s important to get to know the people behind the screen to be able to provide what they need. Building trust and being consistent in the quality of work will show the blogs that the company is reliable and an asset to the business.
Besides the personal connections gained from spreading content through guest posting, there are also ties in the workings of SEO. Inbound and outbound links cause chain reactions that are beneficial for the website. When another site uses or credits another internet site, search engines will think it is a reliable source. On the other hand, internal linking makes the visitor stay a bit longer. It directs users to other pages on the site. With internal linking, the connections from links are endless. Links are also easily distributed when working with the right content.
A company can continue its operations while still subscribing to traditional marketing. However, digital marketing can provide additional solutions that can help it move forward. An important aspect of digital marketing is SEO. Business strategies don’t always have to revolve around SEO, but including and having a plan based on the techniques and methods of SEO will change how you conduct day-to-day operations.
Mark Joshua Santos is a lifestyle blogger and a digital marketing enthusiast. He writes about various horoscope in the Philippines, among others. He also travels to different places especially those with amazing views and has peaceful ambiance.